View all posts filed under 'Voice Virtualization'

Desktop Voice Virtualization – The Next Frontier

Wednesday, 14. September 2011 14:46

Is there anything in recent memory that has brought as much benefit to the world of information technology as virtualization? If there is, it would be hard to name.

A recent announcement from Mitel and VMware is extending the benefits of desktop virtualization to the phone and the unified communications (UC) applications on which more and more workers are coming to depend. These benefits may be amplified in the capital markets, where many forms of trading depend on an intense and immediate level of collaboration among colleagues who, more and more, it seems may be located anywhere.

As an example, I happened to be invited to the US Open last week where I met a group of people who work for an investment bank and manage an investment fund there. The team is based in an office in midtown Manhattan. At any given time there are members who may be sitting at the trading desk but just as likely others will be meeting with investors in a conference room, meeting potential investors in another city, on a research assignment on another continent or, given that it was August, on vacation somewhere. One of the staff spent half of his time in New York and the other half in Delhi, India.

It is critical that these types of workers be able to communicate and have access to their desktops whether in an office on a plane or anywhere their lives take them.

In earlier posts we have made mention of WCS’s technology leadership position in voice virtualization which is based on innovations from our partners at Mitel and VMware. And while the benefits of virtualization are compelling, fewer servers, hypervisors and virtual machines do not have the same cachet among non-IT employees as say, a cool iPhone app.

This may be because a lot of what is transformative about virtualization happens in the data center, out of the view of the rank and file.

This is beginning to change somewhat as virtualization extends its reach to the desktop. And with it, the lives of many knowledge workers will change for the better. This is because desktop virtualization untethers the worker from the need to be in a particular place, say a cubicle, to actually perform their job effectively. And as workers become more mobile and the work force more distributed, desktop virtualization will become the norm.

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The Case for Voice Virtualization

Friday, 11. February 2011 9:49

Without doubt one of the biggest trends in IT is virtualization. This post will, I hope, answer: what it is, why it is meaningful and why it should be on the radar of anyone with responsibility for voice platforms and services.

Exactly what is virtualization?

Virtualization, in computing, is the creation of a virtual version of something, such as a hardware platform, operating system, a storage device or network resources. The goal of virtualization is to centralize administrative tasks while improving scalability, efficiency and availability of these computing resources.

Why does it matter?

Virtualization, done correctly, achieves important two of the “holy grails” for any enterprise: increasing efficiency of assets and resources while decreasing costs and risk.

Why should it be on my radar?

If your competitors are doing it, and every piece of research on the adoption rate of virtualization says that the majority are, then you risk being lapped by your competition. To carry the racing analogy a little further: think of it as a race where your competition is driving a Formula One car that is faster, more durable, easier to drive, less prone to crashing, costs less, is easier to fix and takes up less space in the garage (and of course looks better) while you jump into a vintage stock car.

Okay. Now let’s discuss voice virtualization. Voice is different from other applications in its sensitivity to latency. In other words, if you have latency with voice, users are going to notice. If those users happen to be on a trading floor then the likelihood that they will not tolerate latency is, in my experience, nearly 100%.

Virtualization has the potential to introduce latency. This is why, until now, many have not considered the idea of virtualizing their voice platforms, especially in trading environments. Two years ago, two leading companies in their respective fields, VMware in virtualization software, and Mitel in IP communications, set out to solve the latency issue with voice. After 18 months of hard labor, it was mission accomplished.

What this means is that now customers have the option of deploying their entire voice infrastructure as a virtualized software application on industry standard hardware with VMware hypervisors. This could include trading turrets, enterprise voice and unified communications.

The result is that what previously was a proprietary, multi-vendor hardware/software environment that required ongoing integration and multiple support partners is now a single, normalized software application that can be managed, for the most part, by in-house IT staff.

The outcome, of course, being lower costs, improved scalability, system management and availability. And when the bonus check has arrived for all of this performance could that Ferrari be far off?

To see more on virtualizing voice in a financial trading enterprise please go to: http://www.wesleycloversolutions.com/nrl_empyrean_capital.htm

or for an in-depth white paper on voice virtualization please go to:

http://go.mitel.com/pages/start/google-ads-virtualization/index.html?Campaign_Id=131&Activity_Id=68

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