The Importance of Escaping the Turret Silo

When we think of  traditional trading turret system control planes (the “back room”) the image that comes to mind  is refrigerator-size cabinets populated with racks of proprietary printed circuit boards (PCB).

In other words, “big iron.” There is no real excuse for it in this day and age but in and of itself a huge system footprint is not a mortal sin. That designation should, we think, be reserved for any system that is not enabling customers to deploy a software-based call control application on industry standard servers (ISS).

And why is this?

Well, the first reason has to do with a system life cycle and Moore’s Law. If a customer expects to keep a voice trading platform for ten years (not unusual as we salespeople in the industry know only too well) and computing power is doubling every 12 months (it used to be 18 months) that means after only 20% of the expected life of the system it is antiquated in terms of MIPS.

The next thing that comes to mind is increased operational costs (OpEx) that go hand-in-hand with proprietary systems and which, it is well-documented consumes 7-out-of-10 budget dollars spent on IT. Once an enterprise can deploy their voice systems as normalized applications they should expect to reap massive economies through streamlined implementation and ongoing support. Things like user management, authentication, common server hardware, OS, speed and ease of deployment and moves, adds and changes, reduced space, power requirements and training costs and in finance, security and compliance policy adherence, and integration and extensibility to enterprise applications like Active Directory, Lync UC, Silverlight, et al. or for example make the case at least compelling if not mandated.

If you add in the ability to deploy voice in a virtualized (please see previous post) environment the benefits increase even more significantly and increased resilience, availability and simplified maintenance come into play.

And we have not even begun to talk about the cloud. That is, with most every enterprise either already deploying or in the stage of evaluating deployment of IT applications in remote data centers the standardization proposition is front and center.

How you respond to these trends will dictate what your voice trading environment looks like, how easy it is to manage, how flexible it is in terms of accommodating future needs and of course, what it ultimately costs. At WCS we have seen the benefits the ISS model  brings customers through our partnership with Mitel and their award-winning innovations in the move toward industry-standard hardware and more and more we are seeing this become the preferred deployment scenario rather than the exception.

The question today is not whether this approach makes sense but can your company afford not to do it if so many of your competitors are? An interesting article with more information relating to the move to Data Center-oriented deployments for voice applications can be found at http://unified-communications.tmcnet.com/unified-communications/columns/articles/114509-will-uc-pbx-functionality-reside-the-data-center.htm

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Date: Saturday, 5. March 2011 9:58
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